Youtube getting tough on video game monetization in 2014

Whilst this news might not affect a vast number of people, for some it’s further proof that the powers that be are not happy with the growing number of people who are earning money using their products. Namely gamers uploading gameplay footage either raw or with voice over and then earning money from advertising revenue on Youtube. For most people who are not partnered with a network such as Machinima, uploading gameplay videos often requires a random check which asks the uploader to provide proof of permission to monetize the video or proof of ownership of  the content outright. This often leads to a period where the video does not run any adverts until approved. If suitable proof isn’t provided then  no adverts are run alongside the video and the uploader doesn’t get paid. The process is shrouded in such a grey area, considering the nature of some videos which put more effort in than simply uploading a trailer or gameplay clip. Users can claim fair usage rights, which ultimately doesn’t always work and so leaves some uploaders earning nothing for their efforts, no matter how great or small that is. It can be debated whether it’s right or wrong for people to earn money using other peoples derivative works in context of making something unique from it, however, it seems the industry is adopting an overall tougher stance on this.


Most savvy gamers will have joined one of the major networks who take a cut from earnings but bypass the random checks which has meant no delays in earning potential as soon as a video is posted. However, that’s all about to change, as from early next year Youtube will  be random checking videos regardless of whether the uploader channel is partnered with a network or not. The random check will take between 2 and 48 hours, but it’s not clear how long the process takes if suitable permissions are provided. Networks will be able to categorize channels into groups with either a Managed, or Affiliate status, with the latter most likely being more common.  Affiliates will have random videos checked as per the new rules whereas those channels who are Managed might be able to avoid it.

This news will come as quite a blow to many let’s players, vloggers and channels posting official trailers and won’t necessarily stop them, but will impact their earning potential. For some, the motive of getting paid for doing something they enjoy is a great benefit, and obviously video game footage is popular with viewers, remove the financial benefit, and it’s likely some will stop producing videos.

The industry has seen a shift in the last year towards this action, what with Nintendo taking over advertising revenue from videos featuring their content. Microsoft also posted revised terms and conditions for its content earlier this year. With the advent of the PS4 and Xbox One allowing gamers to upload videos, stream gameplay via Twitch etc. It’s clear publishers are keen on gamers posting videos, but only under their own controlled environments where financial gain for the uploader isn’t a factor. To round things off, Sony is not allowing direct video capture from the newly released PS4 until it rolls out an update…whenever that is. Times are changing for Youtubers, and perhaps channels will need to adapt when it comes to video production and produce more unique content that reaches beyond simple gameplay videos and trailers.

Source: Youtube Network Partner Email


Update: Since Monday 9th various Youtube channels have received  copyright claims relating  to audio and video.  It has been suggested that Youtube rolled out an update yesterday which has rendered many videos stuck in a limbo state whilst a claim is disputed, or not monetized as a result of the uploader accepting the claim.

Update: It appears some publishers, are informing Youtubers to counter the matched third party claims on their videos as they might be bogus.  Capcom, Blizzard and Namco Bandai Games have comments.

blizzard tweet


Update: YouTube issued this official statement:


“We recently enabled Content ID scanning on channels identified as affiliates of MCNs. This has resulted in new copyright claims for some users, based on policies set by the relevant content owners. As ever, channel owners can easily dispute Content ID claims if they believe those claims are invalid.”




xbox one upload studio

For those interested, here’s a list of some publishers and their stances on video game monetization.

For a more comprehensive list take a look at this link here.

Activision – Does not allow derivative works per their terms. See 3. License.

Bungie – Specifically says not to create derivative works from their software in their terms. Probably why Halo is a pain.

Capcom – OK if you aren’t making any money. See this FAQ post on their forums.

Codemasters – Does grant permission to monetize videos as confirmed here.

GungHo Online – These guys do stuff like Ragnarok Online. Videos OK, monetization not OK.

Microsoft – Videos are completely fine as long as you are not paid. They say part of this includes Halo in their rules, so Bungie may or may not still get on your case. Check out the rules here.

Natsume – These guys are famous for Harvest Moon among others. From an email they allow videos without monetization.

Naughty Dog – The Last of Us, Uncharted, Jak and Daxter… great games, but they don’t want you to use ANY of their footage (said via email).

Nintendo – Encourages videos (especially Let’s Plays), but may decide to monetize your video. The exact wording is on Go Nintendo.

NIS America – Famous for stuff like Danganrompa and Disgaea. Encourages videos, monetization not allowed.

* Rockstar / Take-Two Interactive – Encourages videos unless they are just straight cutscene footage (Let’s Plays with cutscenes OK). Pretty sure they don’t want things monetized. See the full rules here.

Sega – Does not give any license for YouTube footage .

SNK – They do not give license for derivative works.

Square Enix – Does not grant individual permission to use their works, but DOES grant permission to larger entities. .

TecmoKoei – Famous for stuff like Dead or Alive and Ninja Gaiden. Specifically in the words of the email, “TecmoKoei does allow people to make video reviews and other similar works, but we do not typically allow monetization.”

TellTale Games – The Walking Dead, Wolf Among Us, Sam and Max… these guys have some really good stuff. Let’s Plays are definitely allowed, monetization is not. See this permission post on their forums.

Ubisoft allows monetization but states music and external elements beyond their games is not covered. Official statement here.

Courtesy of FrozenFoxy (FS Forums).

Written by: Rob Cram

Rob Cram has hundreds of video game reviews, thousands of articles under his belt with years of experience in gaming and tech. He aims to remain fair and free from publisher/developer influence. With his extensive knowledge, feels his gaming opinions are valid and worth sharing. Agreement with his views are entirely optional. He might have a bias towards cyberpunk.

10 Comments Added

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  1. WildKarrde March 2, 2014 |

    If a gamer uploads a video, and that video is viewed by a potential buyer, and the potential buyer turns into an actual buyer, based in part or entirely on the efforts of the gamer who took the time to make and upload the video… then shouldn’t the uploader make a profit? Especially when that profit doesn’t even come from the profits of the game publisher, but instead from a third party advertiser.

    I truly don’t understand what some publisher’s problem is. Pure greed is all I can really think of.

    • Unreal March 10, 2014 |

      indeed it’s getting really hard now… i have a question for Call of Duty that game is from Activision so technically we should not be able to post videos of it?

      • Unreal March 10, 2014 |

        and as I see most of the publishers dont allow any monetization so why do I see so many videos of exactly these publishers being used in monetized videos?
        (except Halo…)

  2. VoodooRocker July 30, 2014 |

    What if it’s a game that is no longer in print and the company no longer makes money from? Beyond the Beyond act I’m Surprised to see SNK on this list. Outside of the occasional KOF game you’d think they be supportive of anything that gets their name out there.

    • logat890 January 2, 2015 |

      Snk isnt even a shadow of what it used to be. I guess some things deserve to die….

  3. Kian Geronimo December 29, 2014 |

    so, if almost every game developer doesn’t allow monetization. how come pewdiepie is making a killing on his Let’s Play videos?

  4. logat890 January 17, 2015 |

    Just because only big companies are allowed to make money right??? so F’ the little guy again!

  5. Koi fish May 13, 2016 |

    ín addition on this, there is also a scam network who keeps on scamming youtuber, this net work is Music Nation so when you are contacted with this network run as fast as you can, me myself is one of their victim. if you search at google type in music nation and you can see a lot of bad review about them and yet youtube did not stop this evil network.

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