Xbox 360 and Kinect sell big numbers

Microsoft has revealed some details pertaining to the Xbox 360 brand suggesting the games console has sold some 76 million units to date with Kinect selling 24 million which shows why it has been fruitful for Microsoft to invest in hands free gaming. Xbox Live now has some 46 million subscribers although this figure is likely to include both free and paying subscriptions.

More facts and figures:

2012 was the biggest year for entertainment and games usage on Xbox:

o    Xbox delivered 18 billion hours of entertainment in 2012, over 10% YOY growth

o    The average user now spends 87 hours a month on Xbox, a 10% YOY growth (Base:  Gold subscribers in the U.S., includes all Xbox activity)

o    Entertainment app usage grew 57% year over year globally (hours calendar year 2012 vs. 2011)

o    Online multiplayer gaming also grew during 2012

 

·         The Xbox audience is broadening and becoming more engaged:

o    According to third party data from the Experian Simmons Spring 2012 Media survey, almost 40% (38%) of the Xbox LIVE audience in the U.S. is female and 54% of the Xbox LIVE community in the U.S. has at least one or more child in the household

o    Since July, the Xbox LIVE community has burned 200 million calories using Xbox and Kinect for workouts and activities such as Kinect Nike+ Fitness, other workout programs and games

o    Family content consumption on Xbox Video has grown 400% year over year; “The Hunger Games”, a movie popular with young women and teenagers, broke the record for biggest opening day in Xbox history when it launched on Xbox LIVE

Written by: Rob Cram

Rob Cram has hundreds of video game reviews, thousands of articles under his belt with years of experience in gaming and tech. He aims to remain fair and free from publisher/developer influence. With his extensive knowledge, feels his gaming opinions are valid and worth sharing. Agreement with his views are entirely optional. He might have a bias towards cyberpunk.

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