Ubisoft profits are up thanks to strong sales

Ubisoft has just posted its quarterly financial report and cites strong sales of Assassin’s Creed III and Far Cry 3 as contributing factors to in increase profit margin over the last quarter for the financial year 2012/13.

  • Sales for the third quarter of 2012-13 came to €802 million, up 23.0% (or 19.2% at constant exchange rates) compared with the €652 million recorded for the same period of 2011-12.
  • For the first nine months of fiscal 2012-13, sales totaled €1,081 million versus €900 million in the corresponding prior-year period, representing an increase of 20.1%, or 12.9% at constant exchange rates.
  • The third-quarter sales figure was above the upper end of the target range of between €740 million and €800 million issued when Ubisoft released its first-half 2012-13 results.


  • An outstanding performance by the core gamer segment, driven by very high-quality games. Assassin’s Creed® 3 was a record-breaking success with more than 12 million sell-in and digitally distributed units, representing an almost 70% increase over Assassin’s Creed® Revelations.
  • Far Cry® 3 was the highest-rated shooter game in 2012 for Xbox360 (with a Metacritic score of 90%), and delivered a much higher-than-expected performance, with already over 4.5 million sell-in and digitally distributed units.
  • Very sharp growth for the Online segment, with sales jumping 143% to €55.2 million, led by digital distribution as well as DLC revenues which increased four-fold during the first nine months. Apple named Rayman® Jungle Run as the iPhone Game of the Year for 2012 and Trials Evolution is regularly cited as one of the overall best games of the year.
  • The anticipated decrease of the Casual segment, which was largely offset by the above-described very strong growth for the core gamer and Online segments. Just Dance® 4 delivered a solid performance in comparison with the Wii and Kinect markets. With nearly 8 million sell-in units (representing a contained 16% decrease in value terms compared with Just Dance® 3) the title was regularly ranked among the best-selling games worldwide.

Written by: Rob Cram

Rob Cram has hundreds of video game reviews, thousands of articles under his belt with years of experience in gaming and tech. He aims to remain fair and free from publisher/developer influence. With his extensive knowledge, feels his gaming opinions are valid and worth sharing. Agreement with his views are entirely optional. He might have a bias towards cyberpunk.