The Walking Dead massive sales proves episodic content does work

Touted as being the norm over 10 years ago, and really taking its time to make a hold on current gaming markets, it seems for TellTale Games at least episodic content has paid dividends as the company announced  The Walking Dead massive sales with some 8.5 million episodes have been sold in the 7 months the product has been on the market.

Telltale Games CEO Dan Connors said “To date, it’s sold 8.5 million episodes and it’s been in the marketplace for seven months,”

“November and December were our biggest months. It was the culmination of the product, the game of the year awards, the retail push and it still has a ton of head room in it Apple has featured us a bunch of times for each of the episodes and it’s in Apple’s Hall of Fame (for iPhone and iPad apps).”

This is perhaps encouraging for other developers to create episodic content despite a lukewarm adoption from gamers. With the popularity of The Walking Dead TV series and now video game being a benchmark, hopefully we’ll see more quality content of this ilk.

Written by: Rob Cram

Rob Cram has hundreds of video game reviews, thousands of articles under his belt with years of experience in gaming and tech. He aims to remain fair and free from publisher/developer influence. With his extensive knowledge, feels his gaming opinions are valid and worth sharing. Agreement with his views are entirely optional. He might have a bias towards cyberpunk.

1 Comment Added

Join Discussion
  1. Wayne Julian January 7, 2013 |

    I bet this works really well on touch-screen devices. I had hoped on Xbox 360 that we might get Kinect support patched in, it’s something that could work well for the dialogue choices; much in the same way as Mass Effect 3.

Leave Your Reply