Microsoft has today revealed some of the worldwide media partners that will be available on Xbox One during its launch period from the 22nd of November through to Spring 2014, with more being added along the way. What’s cool about the media partner content (available to Xbox Live Gold Subscribers) is being granted achievements, badges and rewards based on the content being viewed.  How this works, and what sort of rewards can be gained has not been divulged yet, but we can assume things like watching a certain number of videos, or spending X number of hours will net some sort of notification and pat on the back – just to show how much you love a particular channel. The question is, and considering how addictive achievements can be, will their inclusion mean gamers will spend more time watching non-game related content on the Xbox One chasing for an illusive goal?

Naturally, the idea of achievements for non-gaming content sounds good on paper, although if the “rewards” they speak of is something worthwhile, then without a doubt, in some homes at least, achievements associated with non-gaming content is very likely to have an impact on household viewing considering how integrated into the home Xbox One aims to be. The allure of achievements sneaking into non-gaming content, is an intriguing idea if used correctly and  if it genuinely rewards loyal viewers. However, in many homes where the Xbox One will be used primarily as a gaming console, there could be arguments if  non gaming  members of a household all start vying for more Xbox One on One time.

 Confirmed Channels UK:

· 4oD

· Amazon\LOVEFiLM

· blinkbox

· Crackle

· Demand 5

· Eurosport

· Machinima

· MUZU TV

· Netflix

· NOW TV

· TED

· Twitch

· Wuaki.tv

Australia

• Crackle
• Machinima
• MUZU TV
• Network Ten’s tenplay
• Quickflix
• SBS On Demand
• TED
• Twitch

Austria

• Eurosport
• Machinima
• MUZU TV
• TED
• Twitch

Brazil

• Crackle
• Machinima
• Muu
• Netflix
• Saraiva Player
• Sky Online
• SporTV
• TED
• Telecine
• Twitch
• Vivo Play

Canada

• CinemaNow
• Crackle
• Machinima
• MUZU TV
• Netflix
• Rogers Anyplace TV
• Sportsnet
• TED
• The NFL on Xbox One
• Twitch

France

• 6Play
• Canal+/CanalSat
• France 2,3,4,5
• La TV d’Orange
• Machinima
• MUZU TV
• MyTF1
• MYTF1VOD
• SFR TV
• TED
• Twitch

Germany

• Amazon\LOVEFiLM
• Eurosport
• Machinima
• MUZU TV
• TED
• Twitch
• Watchever
• Zattoo

Ireland

• Eurosport
• Machinima
• MUZU TV
• Netflix
• TED
• Twitch

Italy

• Eurosport
• Machinima
• MUZU TV
• Premium Play
• TED
• Twitch

Mexico

• Clarovideo
• Crackle
• Machinima
• Netflix
• TED
• Televisa
• The NFL on Xbox One
• TV Azteca
• Twitch
• Veo

New Zealand

• Machinima
• MUZU TV
• Quickflix
• TED
• Twitch

Spain

• Eurosport
• Gol Televisión
• Machinima
• MUZU TV
• RTVE
• TED
• Twitch
• Wuaki.tv
• Zattoo

United Kingdom

• 4oD
• Amazon\LOVEFiLM
• blinkbox
• Crackle
• Demand 5
• Eurosport
• Machinima
• MUZU TV
• Netflix
• NOW TV
• TED
• Twitch
• Wuaki.tv

United States

• Amazon Instant Video
• Crackle
• CWTV
• ESPN
• FOX NOW
• FXNOW
• HBO GO (coming soon)
• Hulu Plus
• Machinima
• MUZU TV
• Netflix
• Redbox Instant by Verizon
• Target Ticket
• TED
• The NFL on Xbox One
• Twitch
• Univision Deportes
• Verizon FiOS TV
• VUDU