GAME hits national press with Xbox One Titanfall Bundle for £279.99

After the recent revelation  that Microsoft reduced the price of the Xbox one to £399 as part of an Xbox One Titanfall bundle promotion in the UK, some retailers are offering their own deals with high street retailer GAME throwing down the gauntlet by hitting the national press.  In today’s national newspaper ‘The Sun’, an advert suggests that gamers can snag the Xbox One Titanfall Bundle for £279.99.  There are conditions though which are stated in the almost unreadable small print which suggests that the offer is only available to those who trade in a PS3 and 5 games, or an Xbox 360 and 5 games – effectively offering £120 trade-in value. Either way, the tactic used to draw attention to the deal certainly works, as an Xbox One for this price at a glance when reading the newspaper seems fantastic. The actual offer itself, whilst reasonable to some, isn’t necessarily that great considering what you would be giving up potentially. What the deal does highlight though is how aggressively retailers are promoting this particular bundle and the Xbox One in general, whereas it seems the PS4 is selling itself.

Using a popular newspaper like The Sun, to promote such a deal outside of its own resources is a great way of getting customers into the GAME stores, which last year was on the brink of closure due to massive competition from other retailers such as supermarkets and online giants like Amazon. Game has seemingly turned its fortunes around, and with super deals like this one being presented on a national scale means the company is still very much in business.

game x1 deal

Written by: Rob Cram

Rob Cram has hundreds of video game reviews, thousands of articles under his belt with years of experience in gaming and tech. He aims to remain fair and free from publisher/developer influence. With his extensive knowledge, feels his gaming opinions are valid and worth sharing. Agreement with his views are entirely optional. He might have a bias towards cyberpunk.

4 Comments Added

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  1. Daaaaaaayyyyyuuumn that’s aggressive marketing! Not sure if I’d be willing to part with both a console and 5 games to “save” the money, but I know several people who would be! Hope this works well for GAME.

  2. Steph March 1, 2014 |

    Good deal for sure if ur looking to upgrade to an xbox one. Can’t wait for titanfall to release, good times ahead.

  3. PEE Diddy March 1, 2014 |

    They NEED to do this in the USA ….THIS is what I am waiting for…I will not just run out and buy one…$100 price drop & Titan Fall and I am in

  4. Trim Dose March 1, 2014 |

    Still I Don’t care, a MP only game ?, MS blew it with the xbone, period!!, nothing will revive this dead horse, defintaly Titan-Fall thanks to MS braindead decisions.

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