You might not believe it but ex Tennis Ace Bjorn Borg launched his own clothing line which has become extremely successful in its native Sweden. To accompany the latest range as some weird piece of surreal marketing, the company launched a first person shooter game entitled First Person Lover. The game shows off the clothing line as players shoot up people wandering the colourful environments and then transform them into loved up folks who model the items (so you can see how good they look first hand so to speak). The free to play game can be experienced via a browser or downloaded to PC and is actually quite fun to play albeit somewhat limited. Take a look at the First Person Lover gameplay video below before deciding on whether this is something that interests you beyond the snazzy items of clothing.