Destiny scores $500 Million in one day

Activision has today announced that its flagship new IP Destiny from Bungie has gained revenue for the company in excess of $500 million in its opening 24 hours. How many of these sales translates to actual sold through to customer is unclear, but it’s obviously a huge number. The game’s massive day one sales puts it as the biggest new IP launch in history. Activision are reported to have spent the same amount on developing and marketing the game, so it’s good to see they have met expected sales so soon.

“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny,” said Bobby Kotick, CEO of Activision Blizzard. “This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.”

Destiny is available now on Xbox 360, PS3, Xbox One and PS4.

Written by: Rob Cram

Rob Cram has hundreds of video game reviews, thousands of articles under his belt with years of experience in gaming and tech. He aims to remain fair and free from publisher/developer influence. With his extensive knowledge, feels his gaming opinions are valid and worth sharing. Agreement with his views are entirely optional. He might have a bias towards cyberpunk.

No comments yet.

Leave Your Reply