Cyberpunk 2077 Blade Runner Ads Mod Shows How In-Game advertising Could Work

There is no denying that with all the settings cranked-up to their maximum, CDPR’s Cyberpunk 2077 Night City looks spectacular. It looks even better with AK47OG’s Cyberpunk 2077 Blade Runner Ads mod. This is the latest version as of a few days ago and looks mint with its recognizable advertising brands. On the same note, recently there was a bit of a furore over Facebook’s plans to include advertising in VR for developers of VR titles to receive more exposure and funding for their Oculus projects. Well, we think (as our video proves), if done right, in-game advertising has its place and can look great, even when it’s boldly in your face. However, we can imagine adverts as you boot-up a game would get incredibly annoying, or when navigating the dashboard.

In-game ads have been the topic of discussion for many years and even feature games based around products (remember Pepsiman game anyone). Games like Death Stranding include Monster Energy Drinks as part of the gameplay and felt unnaturally placed but kind of worked in context of providing lead character Sam some much needed energy from all the walking/running. Either way, we’re not sure how well the majority of gamers feel about product placements in games or blatant adverts. It will be interesting to see if it becomes more of a thing or developers continue to create their own products to suit the game worlds.

Note: Game running on RTX 3090 PC, Ultra settings, 4K res with DLSS set to Quality with Ray Tracing Enabled.

Written by: Rob Cram

Rob Cram has hundreds of video game reviews, thousands of articles under his belt with years of experience in gaming and tech. He aims to remain fair and free from publisher/developer influence. With his extensive knowledge, feels his gaming opinions are valid and worth sharing. Agreement with his views are entirely optional. He might have a bias towards cyberpunk.