Activision has today announced via press release that its recently released futuristic inspired military first person shooter Call of Duty Black Ops III has become the biggest entertainment launch of 2015 amassing some $550 million sales worldwide in its first three days (according to their estimates). What’s more, the game has seen the most digital purchases on the PS4 in the console’s short history, exceeding the previous record holder in just one day. That said, if we cast our minds back to Call of Duty: Ghosts launch and Activision claimed the game amassed some $1 billion day one sales to retailers.

Obviously the language is entirely different here with one looking at stock levels on store shelves and the other actual sell through numbers. Either way, it’s all good for the franchise which looks like continuing to draw in the punters regardless of what some people would describe as a tired franchise that repeats itself every year.

In direct comparison though, the recently released single format Xbox One exclusive Halo 5: Guardians managed to garner some $400 million sales in its opening week which included hardware as well. For a single format game that’s pretty impressive stuff compared to Call of Duty which released on several platforms (PC, Xbox One, PS4, PS3 and Xbox 360).